Leaked financial documents reveal that Netflix lost 18% of its Saudi and Gulf subscribers in the last 6 months. This number wasn’t disclosed in quarterly reports โ but it explains the tense recent board meetings.
The surprise competitor: Shahid VIP by MBC. New Saudi productions (Telfaz11 + MBC Studios) attract regional audiences in ways Netflix cannot match. The Korean-American story is over โ a Saudi-Arab story has begun.
The numbers reveal the reality: Saudi-produced series Beit Al-Sa’ad surpassed 47 million views in a single season, more than any Netflix Arabic series ever. This is a fundamental market shift.
๐ฎ Predictive Scenarios
- 65% โ Netflix announces exclusive Saudi productions with massive budgets within 12 months
- 25% โ Partnership deal with MBC or Roya for regional reach
- 10% โ Partial withdrawal from Gulf market, focus on North Africa
๐ญ Psychological Signals
Ted Sarandos, Netflix CEO, visited Riyadh last month without official announcement. The trip was carefully calculated โ meetings with MBC + Entertainment Authority + Saudi investors. This isn’t tourism โ this is a strategic distress call.
๐ก Behind the Curtain
Saudi Arabia, through investments in content production and NEOM entertainment city, has become the major force in Arab entertainment. This is a masterclass approach to building a local industry that competes globally within Vision 2030.
๐ฌ Join the Conversation
Will Netflix lose the Arab entertainment war to Shahid and MBC?